1. A Wake-Up Call
In 2015, after watching a documentary, Ziliang had an eye-opening experience about the harsh realities of animal farming. It made him pause and ask, “Where does all this meat actually come from?” That moment sparked a shift—he decided to eat less meat and take a closer look at his food choices.
2. Making the Leap
Fast forward to 2020, after a lot of soul-searching, Ziliang made a bold decision—he left his consulting job and MBA plans, and jumped into the world of startups. His mission? To create innovative protein solutions that make sustainable and cruelty-free living more accessible. This led to the launch of a cultivated meat company, focused on creating animal proteins—without harming animals.
3. A Game-Changing Discovery
During this journey, the team stumbled upon something truly magical—mycelium. It was initially used as a scaffold for cultivated meat, but quickly the team were blown away by its taste and texture. The deeper they explored, the more inspired they became.
4. The Power of Mycelium
Mycelium is the root structure of mushrooms—nature’s super-connector, linking ecosystems together. It’s also a nutrient powerhouse, packed with protein with complete amino acids, fiber, vitamins, and minerals. Not only is it incredibly nourishing, but it’s also eco-friendly—requiring less land, water, and energy.
5. From Mycelium to Nourishing Products
Recognizing its potential, the team set to work developing a variety of products using mycelium protein—protein powders, meat alternatives, and even snacks. The possibilities are endless!
6. The Birth of Mourish Jerky
As outdoor enthusiasts, the team knew that a high-protein plant-based jerky would be the perfect snack on-the-go. That’s when the idea for Mourish Jerky was born—a delicious, sustainable, and nutrient-dense snack made from mycelium. Mourish Jerky is designed to fuel the body while being kind to the planet!